Premium jewelry brand streamlines post-purchase experience

Mejuri uses Order Editing to give customers flexibility while maintaining their premium brand experience.

Cover image for Premium jewelry brand streamlines post-purchase experience

The Challenge

As a modern fine jewelry brand, Mejuri needed a solution that matched their premium customer experience. Customers frequently wanted to add pieces to create matching sets or change sizes for rings and bracelets.

The Solution

Order Editing provided a seamless, on-brand experience that lets Mejuri customers modify their orders without friction while maintaining the elevated aesthetic customers expect from the brand.

Results

  • Seamless order modifications that match brand experience
  • Increased set purchases through upsells
  • Reduced sizing-related returns
  • Improved customer satisfaction

Mejuri has redefined fine jewelry for the modern consumer, making high-quality, everyday pieces accessible without the traditional retail markup. With their direct-to-consumer model, customer experience is everything.

The Challenge

Jewelry purchases often come with second thoughts:

  • "Should I have gotten the matching earrings?"
  • "I think I need a different ring size"
  • "Can I add the necklace from the same collection?"

Before Order Editing, each of these requests required customers to contact support, wait for a response, and often place a separate order.

The Solution

Order Editing integrated with Mejuri's Shopify Plus store to offer:

  • Curated upsell recommendations featuring matching pieces from the same collection
  • Size modifications before shipping to reduce returns
  • Seamless additional purchases added to the original order

Results

The implementation delivered:

  • A post-purchase experience that matches Mejuri's premium brand standards
  • Increased revenue from matching set purchases
  • Reduced returns from sizing issues
  • Higher customer lifetime value through improved experience
Premium
Brand Experience
Increased
Set Purchases
Reduced
Returns

"Order Editing fits perfectly with our brand experience. Our customers can add that matching piece they were thinking about, all without leaving our ecosystem."

Customer Experience TeamMejuri

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