It’s 2025, and customers expect more than just a slick checkout.
They expect to fix their own mistakes, the right item, to the right place, every time. They expect post-purchase flexibility that doesn't involve chasing support on live chat
That’s what Order Editing delivers.
But building the perfect post-purchase experience isn’t just about plugging in software. It’s about making it work with your wider tech stack, from ERPs and WMS to shipping systems and customer comms.
That’s why we partner with Cogent2.
Who is Cogent2?
Cogent2 are the go-to integration and implementation team behind some of the world’s best ecommerce brands.
They help fast-moving retail businesses:
Integrate and configure ERP systems like NetSuite, Microsoft Dynamics and Brightpearl via Patchworks.
Connect third-party apps like Order Editing into complex fulfilment flows
Run technical audits and fix backend setups
With deep experience across 3PL, DTC and B2B, Cogent2 specialise in scaling brands who’ve outgrown their early systems but don’t want to lose their speed.
Their team has worked with global names like ** Castore, Lounge and Green People**, delivering integration excellence while keeping the customer at the centre.
Why It Works: Cogent2 x Order Editing
Letting customers self-serve order changes sounds simple. But under the hood, it's complex.
You need to delay fulfilment without causing dispatch issues You need to update addresses and order lines without triggering errors You need to upsell post-purchase without breaking inventory syncs
That’s where the partnership clicks.
Order Editing provides the tech Cogent2 make sure it works in your unique setup
Together, we’ve supported dozens of brands, to get measurable results like:
10–20% fewer support tickets
10–18% fewer returns
Payback periods in weeks, not months
Here’s how it looks in action.
Lounge: Automation at Scale
Lounge** is a global lingerie and apparel brand known for its community-driven voice, inclusive product design and rapid international growth.**
As Lounge scaled, so did support volume. Simple errors like wrong sizes, incorrect addresses and missed discount codes were costing time, money and customer satisfaction.
With Order Editing and Cogent2, Lounge:
- Gave customers a grace period to make changes post-checkout
- Prevented edits from disrupting fast shipping workflows
- Synced changes cleanly into their ERP and fulfilment setup
“Order Editing reduced so many tickets, we stopped needing to manually intervene. Our team finally had space to focus on what matters, and the upsell revenue was a game-changer.”
Castore: Post-Purchase, Precision Engineered
Castore** is a premium performance sportswear brand worn by elite athletes and partnered with teams like McLaren F1, Rangers, Newcastle United and the England Cricket Team.**
Their backend systems are built for speed and accuracy, but they needed a way to give customers flexibility without slowing anything down.
Cogent2 handled their Netsuite configuration and integraton Order Editing handled the experience
Now Castore enjoy:
- Dynamic editing rules based on product type and delivery method
- Payment adjustments, address validation and product swaps
- Full alignment across Shopify, ERP and fulfilment tools
The result is fewer tickets, fewer returns and more revenue.
Green People: Sustainable & Smart CX
Green People** is one of the UK’s leading organic beauty and skincare brands, committed to ethical production and sustainable fulfilment.**
Like many brands, they were seeing a high number of support queries and returns caused by simple order errors.
Order Editing gave them the tools Cogent2 made it work cleanly inside their existing stack
Now, Green People:
- Validate and update addresses automatically
- Avoid fulfilment delays and shipping errors
- Let customers make changes without contacting support
- See steady post-purchase upsell revenue from happy shoppers
It’s a better experience for the customer, and a better result for the business.
The Bottom Line
Post-purchase used to be the forgotten part of ecommerce.
Now, it’s where brands win.
And the brands that really win are the ones who combine best-in-class software with robust integration.
That’s what the Cogent2 x Order Editing partnership is all about. Making the post-checkout experience easier, smarter and more profitable.
If you're running Shopify Plus and want your fulfilment stack to work harder for you, let’s talk.
We’ll help you reduce support tickets, unlock hidden revenue and create a better customer journey from start to finish.
💚 Order Editing
