AfterSell

Extended Upsell Opportunities with AfterSell + Order Editing

AfterSell specializes in post-purchase upsells—those powerful offers that appear after checkout. When combined with Order Editing, you create multiple touchpoints for driving additional revenue, extending upsell opportunities well beyond the thank you page.

How the Integration Works

Complementary Upsell Windows

AfterSell and Order Editing serve different moments in the customer journey:

AfterSell (Immediately post-checkout):

• Thank you page offers
• One-click upsells
• Impulse purchases
• Hot buyer moment

Order Editing (Until fulfillment):

• Considered additions
• Forgotten items
• Bundle completion
• Extended decision time

Together, they capture revenue at every opportunity.

Key Benefits

1. Multiple Conversion Opportunities

Not every customer converts immediately:

• Some buy on impulse → AfterSell captures them
• Some need to think → Order Editing gets them later
• Some forget items → Order Editing reminds them
• Some see complementary needs → Both platforms serve them

2. Coordinated Messaging

Avoid overwhelming customers with conflicting offers:

• AfterSell shows immediate post-purchase offers
• Order Editing handles extended window communications
• Consistent product recommendations across both
• Unified analytics for optimization

3. Higher Overall Capture Rate

Brands using both see significantly higher post-purchase revenue:

• AfterSell alone: 5-8% of orders accept upsells
• Order Editing alone: 12-15% of customers modify orders
• Both together: Up to 20% post-purchase engagement

Real Results

Fashion Brand

An apparel retailer running both platforms:

• $450,000 in combined post-purchase revenue annually
• AfterSell captures impulse buyers immediately
• Order Editing captures considered additions later
• 15% total post-purchase conversion rate

Beauty Company

A skincare brand with complex product relationships:

• Immediate upsells for sample sizes and travel kits
• Editing additions for full-size products after consideration
• $28 average additional revenue per engaging customer
• Customer LTV increased by 34%

Supplements Brand

A health and wellness company:

• Post-checkout offers for trial sizes
• Edit window additions for full subscriptions
• Bundle completion across both platforms
• Subscription conversion significantly higher

Coordinated Strategy

Offer Timing

Moment	Platform	Offer Type
Thank you page	AfterSell	Impulse products, samples
Day 1 email	AfterSell	Order summary + upsell
Day 2 email	Order Editing	Add-to-order reminder
4 hours before ship	Order Editing	Final chance to add

Product Strategy

Different products work better at different times:

Best for AfterSell (Immediate):

• Travel sizes and samples
• Low-cost impulse items
• Obvious accessories
• Limited-time offers

Best for Order Editing (Extended):

• Higher-value additions
• Products requiring consideration
• Complete-the-look items
• Bundle completion

Messaging Coordination

Avoid redundant communications:

• AfterSell owns: Post-checkout and day 1
• Order Editing owns: Days 2+ until shipment
• Shared: Product recommendations and data

Technical Integration

Data Sharing

Platforms can share relevant data:

• Products customer has seen
• Offers already presented
• Conversion/rejection history
• Customer preferences

Unified Analytics

Track complete post-purchase performance:

Post-Purchase Revenue Report

─────────────────────────────────
AfterSell Thank You Page: $45,000
AfterSell Email Upsells: $23,000
Order Editing Additions: $89,000
─────────────────────────────────
Total Post-Purchase: $157,000

Recommendation Coordination

Avoid showing the same products:

• AfterSell shows products A, B, C immediately
• Order Editing shows products D, E, F later
• Or: Order Editing prioritizes products declined on thank you page

Implementation

Setup Process

1. Install both apps on your Shopify store
2. Configure AfterSell for immediate upsells
3. Configure Order Editing for extended window
4. Coordinate product recommendations
5. Set up communication timing
6. Monitor combined performance

Best Practices

• Differentiate offers: Don't show the same products everywhere
• Respect timing: Don't overwhelm with messages
• Track holistically: Measure total post-purchase revenue
• Test combinations: Optimize the full journey

Revenue Optimization Tips

For AfterSell

• Focus on impulse purchases
• Use one-click checkout
• Show limited-time offers
• Target hot buyer moment

For Order Editing

• Focus on considered purchases
• Remind about forgotten items
• Show bundle completion
• Use scarcity (window closing)

Combined

• Track which customers engage where
• Personalize based on behavior
• Optimize for total revenue
• Coordinate customer experience

Why Growth-Focused Brands Use Both

"We used to think of post-purchase as just the thank you page. Now we have AfterSell for immediate captures and Order Editing for the extended window. Our post-purchase revenue tripled, and we're reaching customers at the right moment with the right offer."

— Director of eCommerce, Beauty Brand

AfterSell + Order Editing captures revenue at every post-purchase opportunity.