Complete Post-Purchase Experience with AfterShip + Order Editing
AfterShip powers branded tracking experiences for thousands of e-commerce brands. When combined with Order Editing, customers get a unified post-purchase journey—from modifying their order to tracking every package with accurate, up-to-date information.
How the Integration Works
Unified Customer Experience
AfterShip and Order Editing work together to create a seamless journey:
- Customer places order → AfterShip begins tracking experience
- Customer edits order → Changes reflect in tracking portal
- Order ships → Accurate tracking for modified contents
- Customer tracks → Sees exactly what's coming
Accurate Order Information
When customers modify their orders:
- Tracking pages update to reflect current order contents
- Shipment details show added or removed items
- Delivery expectations adjust based on changes
- Branded portal provides consistent experience
Key Benefits
1. Consistent Customer Experience
Whether customers are editing or tracking, they get:
- Unified branding and design
- Single source of truth for order status
- Clear communication throughout
- Professional, trustworthy experience
2. Reduced "Where Is My Order?" Tickets
Customers can self-serve:
- See what they ordered (post-edit)
- Track current shipment status
- Understand what's arriving
- Get delivery notifications
Result: 45% reduction in WISMO tickets from edited orders.
3. Accurate Tracking Data
No confusion from order modifications:
- Tracking reflects actual shipment contents
- ETA updates based on final order
- Split shipments handled correctly
- Customer expectations set accurately
Real Results from AfterShip Merchants
Fashion Brand
A clothing retailer with high edit volume:
- 67% reduction in post-edit tracking questions
- Unified experience across edit and tracking portals
- Brand consistency maintained throughout journey
- Customer satisfaction up 12 points
Home Goods Company
A furniture and décor brand:
- Real-time sync between Order Editing and AfterShip
- Zero confusion about modified order contents
- Accurate ETAs for items added post-purchase
- Reduced support costs by $34,000 annually
Supplements Brand
A health and wellness company:
- Seamless handoff from editing to tracking
- Clear visibility for subscription modifications
- Proactive notifications about edit window closing
- Customer LTV increased by 15%
Integration Features
Data Synced to AfterShip
| Order Editing Event |
AfterShip Update |
| Item Added |
Update expected shipment contents |
| Item Removed |
Reflect removal in tracking |
| Variant Changed |
Show correct product in portal |
| Address Updated |
Update delivery destination |
| Order Finalized |
Confirm final shipment details |
Tracking Page Enhancements
AfterShip tracking pages can show:
- Current order contents (post-edit)
- Edit history timeline
- Items by shipment (for split orders)
- Delivery estimates based on final order
Notification Triggers
Coordinate notifications between platforms:
- Before edit window closes: "Last chance to add to your order"
- After edit completes: "Your updated order is confirmed"
- When order ships: "Your modified order is on its way"
- During delivery: "Almost there! Here's what's arriving"
Customer Journey Example
Day 1: Order Placed
- AfterShip: Order confirmation email sent
- Order Editing: Edit window opens
Day 2: Customer Edits Order
- Order Editing: Customer adds item, changes size
- AfterShip: Tracking page updates with new contents
Day 3: Edit Window Closes
- Order Editing: Final order confirmed
- AfterShip: Shipment details finalized
Day 4: Order Ships
- AfterShip: Tracking number added, customer notified
- Tracking page shows accurate contents
Day 6: Order Delivered
- AfterShip: Delivery confirmation
- Customer received exactly what they expected
Implementation
Setup Process
- Connect AfterShip in Order Editing dashboard
- Configure data sync between platforms
- Design tracking page to show edit information
- Coordinate notification timing between systems
- Test the complete customer journey
Best Practices
- Show edit history on tracking pages for transparency
- Use consistent branding across edit and tracking portals
- Coordinate email timing to avoid overwhelming customers
- Include edit links in early tracking emails
Notification Coordination
Recommended Email Sequence
| Day |
AfterShip |
Order Editing |
| 0 |
Order confirmation |
Edit portal link |
| 1 |
- |
Edit reminder |
| 2 |
- |
Last chance to edit |
| 3 |
Shipped notification |
- |
| 5 |
Delivery update |
- |
| 6 |
Delivered + review request |
- |
SMS Coordination
Avoid sending competing messages:
- Use AfterShip for shipping updates
- Use Order Editing for edit window reminders
- Coordinate timing to respect customer preferences
Why Brands Choose This Integration
"Before integrating AfterShip with Order Editing, customers who modified their orders were confused about what was coming. Now our tracking pages always show the right contents, and support tickets about modified orders have dropped by 60%."
— Head of Operations, DTC Brand
AfterShip + Order Editing creates a seamless post-purchase experience from the moment of checkout through final delivery.