Klaviyo

Turn Order Edits Into Marketing Gold with Klaviyo

Every time a customer edits their order, you learn something valuable about them. With the Klaviyo + Order Editing integration, these insights flow directly into your email marketing platform, enabling hyper-personalized campaigns that drive repeat purchases and increase customer lifetime value.

How the Integration Works

Order Editing automatically sends rich event data to Klaviyo whenever a customer interacts with their order:

Events We Track

• Order Edit Started: Customer began editing their order
• Item Added: Customer added a product to their existing order
• Item Removed: Customer removed a product from their order
• Variant Changed: Customer swapped sizes, colors, or other variants
• Address Updated: Customer changed their shipping address
• Order Edit Completed: Customer finalized their modifications

Custom Properties Included

Each event includes detailed properties for segmentation and personalization:

• Products added/removed (with full product data)
• Edit value (increase or decrease in order total)
• Time since original order
• Number of edits on this order
• Customer's edit history

Powerful Use Cases

1. Post-Edit Thank You Flow

When a customer adds products to their order, trigger a flow that:

• Thanks them for the addition
• Confirms the updated order details
• Suggests complementary products for their next purchase
• Offers a discount code for their next order

Result: 23% higher repeat purchase rate from customers who receive post-edit flows.

2. Size/Variant Change Segmentation

When customers frequently change sizes, add them to a segment for:

• Size guide email campaigns
• Fit-focused product recommendations
• Survey to improve size accuracy
• Early access to new fit options

Result: 40% reduction in return rates from customers in size-helper segments.

3. Cart Addition Upsell Opportunities

Identify customers who add items post-purchase and target them with:

• "Complete the look" campaigns
• Bundle offers for future orders
• VIP status for high-engagement customers
• Referral program invitations

Result: $4.20 average additional revenue per triggered email.

4. Address Change Intelligence

When customers update their shipping address, use that data to:

• Update their profile location for geo-targeting
• Send local event or store notifications
• Adjust shipping promotion messaging
• Identify potential move-related purchasing opportunities

Setting Up the Integration

Getting started takes just minutes:

1. Connect your Klaviyo account in Order Editing settings
2. Map events to your flows using Klaviyo's flow builder
3. Create segments based on edit behavior
4. Build personalized campaigns that convert

No developer resources required—the integration works out of the box.

Real Results from Klaviyo + Order Editing

True Classic (Men's Apparel)

• $89,000 in additional revenue from post-edit email flows
• 18% higher open rates on edit-triggered emails vs. standard campaigns
• 3.2x higher click-through rate on personalized product recommendations

Supplements Brand

• 67% reduction in support tickets about order changes
• $156,000 in post-purchase upsell revenue annually
• 12% increase in customer lifetime value for edit-engaged customers

Advanced Klaviyo Strategies

Predictive Analytics Integration

Combine Order Editing data with Klaviyo's predictive analytics to:

• Identify customers likely to make post-purchase additions
• Pre-emptively send "add to your order" reminders
• Optimize send times for edit-window emails

Review Request Optimization

Delay review requests for customers who edited their order until after they receive their final items, improving review quality and response rates.

Loyalty Program Enhancement

Award bonus points for customers who add to their orders, encouraging engagement while increasing average order value.

Technical Details

• Event format: Klaviyo standard event structure
• Sync timing: Real-time (within seconds of edit action)
• Data retention: Permanent (follows Klaviyo retention policies)
• API version: Klaviyo API v3
• Custom properties: Fully customizable to your needs

Start Personalizing Today

The Klaviyo + Order Editing integration transforms transactional moments into marketing opportunities. Stop treating order edits as operational overhead and start treating them as the engagement goldmine they are.