Loop Returns

Prevent Returns Before They Happen with Loop + Order Editing

Loop Returns is the leading returns management platform for Shopify brands. But the best return is one that never happens. By combining Loop with Order Editing, you give customers the flexibility to fix order issues before shipping—dramatically reducing return rates while maintaining a premium post-purchase experience.

The Returns Prevention Strategy

Why Customers Return Products

The top reasons for returns are preventable:

• Ordered wrong size/color (38% of returns)
• Changed their mind (24% of returns)
• Ordered too many/few (15% of returns)
• No longer needed (12% of returns)

With Order Editing, customers can fix these issues before the order ships—eliminating the return entirely.

How the Integration Works

Order Editing and Loop create a complementary customer experience:

Pre-Shipment: Order Editing

When the order is still editable:

• Customer realizes they ordered the wrong size → Swap via Order Editing
• Customer wants to add forgotten items → Add via Order Editing
• Customer no longer needs an item → Remove via Order Editing
• Customer's address changed → Update via Order Editing

Result: No shipping, no return, no waste, happy customer.

Post-Delivery: Loop Returns

When the order has already arrived:

• Customer needs a different size → Exchange via Loop
• Product didn't meet expectations → Return via Loop
• Customer wants store credit → Process via Loop

Result: Smooth return experience when returns are necessary.

The Financial Impact

Cost Comparison

Scenario	Cost to Merchant
Order Edit (pre-ship)	~$0.50
Exchange via Loop	~$8-15
Return and Refund	~$15-25
Unrecovered Return	Full product cost + shipping

Every return you prevent through Order Editing saves significant money.

Real Merchant Results

Brands using both Order Editing and Loop see:

• 34% reduction in overall return rate
• $23 average savings per prevented return
• Higher NPS from customers who edit vs. return
• Better inventory management with fewer returns in transit

Key Integration Benefits

1. Reduce Return Volume, Not Return Quality

When returns do happen, Loop handles them beautifully. But fewer returns mean:

• Lower return processing costs
• Less reverse logistics complexity
• Fewer damaged items from shipping
• Better inventory utilization
• Higher sustainable commerce metrics

2. Unified Customer Experience

Customers get the right solution at the right time:

• Edit window open? Modify your order
• Order shipped? Track with Order Editing
• Received and need to return? Seamless handoff to Loop

3. Data-Driven Insights

Understand why customers modify orders vs. return products:

• Size change patterns inform size guide improvements
• Product swaps reveal merchandising opportunities
• Removal reasons highlight product page improvements
• Combined data powers better product development

Real Results from Loop + Order Editing Merchants

Apparel Brand

A fashion retailer using both platforms:

• 41% fewer returns overall
• $340,000 saved annually in return processing
• Size-related returns dropped by 67%
• Customer satisfaction increased across all metrics

Footwear Company

A shoe brand with historically high return rates:

• 52% of size issues resolved via pre-ship edits
• 28% reduction in Loop return volume
• $18.50 average savings per prevented return
• Sustainability metrics improved dramatically

Home Goods Retailer

A furniture and décor brand:

• 89% of "wrong item" issues resolved via editing
• First-time buyer return rate dropped 34%
• Repeat purchase rate increased for edit users
• Net revenue per customer up 12%

Implementation Strategy

Coordinate Your Post-Purchase Experience

1. Clearly communicate edit windows in order confirmation
2. Remind customers before edit window closes
3. Transition messaging when order ships to Loop-powered returns
4. Analyze patterns to identify prevention opportunities

Messaging Example

Day 1 (Order Confirmation)

"Need to make changes? Edit your order anytime before shipping."

Day 2 (Edit Reminder)

"Your order ships tomorrow. Last chance to add items or make changes!"

Post-Shipment

"Your order is on its way. If you need to make a return or exchange after delivery, we've partnered with Loop to make it easy."

Technical Integration

Data Sharing

Loop and Order Editing can share relevant data:

• Edit history informs return reason analysis
• Return patterns inform edit window optimization
• Customer behavior flows between platforms
• Analytics power better customer experiences

Shared Customer Portal

Create a unified post-purchase experience:

• Single customer account login
• Order timeline showing edit and return options
• Consistent branding across both experiences
• Seamless transitions between platforms

Prevention Metrics to Track

Metric	What It Measures
Edit-to-Return Ratio	Edits that would have been returns
Size Swap Rate	Size corrections via editing
Prevented Return Value	Revenue saved from prevented returns
Time to Edit	How quickly customers use edit features
Edit Completion Rate	Customers who finish their edits

Why Forward-Thinking Brands Use Both

"We thought our Loop implementation was as good as it gets for returns. Then we added Order Editing, and 40% of what would have been returns are now handled before shipping. Loop handles the true returns beautifully, but there are just far fewer of them now."

— Director of Operations, Apparel Brand

Loop + Order Editing represents the complete post-purchase solution: prevent what you can, handle what you can't, and delight customers throughout.