Yotpo

Turn Order Edits into Engagement with Yotpo + Order Editing

Yotpo powers reviews, loyalty, SMS, and more for leading e-commerce brands. When customers use Order Editing to modify their orders, you gain new opportunities to drive engagement—from smarter review request timing to loyalty points for added items.

How the Integration Works

Enhanced Customer Data

When a customer edits their order, Yotpo receives rich data:

• What they added (product interests)
• What they removed (preferences)
• How they interacted (engagement level)
• When they modified (timing patterns)

This data powers smarter marketing across all Yotpo products.

Yotpo Reviews + Order Editing

Optimized Review Request Timing

When customers edit their orders:

• Wait for final products: Review requests go out after edited items arrive
• Ask about the right items: Request reviews for what they actually received
• Higher response rates: Customers review products they chose twice

Real Results

Brands using both platforms see:

• 23% higher review response rates for edited orders
• Better review quality from more engaged customers
• Accurate product reviews matching actual purchases
• More user-generated content from invested customers

Yotpo Loyalty + Order Editing

Points for Post-Purchase Additions

Reward customers for adding to their orders:

• Base points for the original order
• Bonus points for adding items
• Tier progress accelerated by order modifications
• Exclusive rewards for frequent editors

Engagement Strategy

Create a loyalty program that encourages editing:

"Add a product to your order before it ships and earn 2x points on the addition!"

This drives:

• Higher average order values
• Increased loyalty program engagement
• Repeat purchase behavior
• Customer lifetime value growth

Yotpo SMS + Order Editing

Smart Notifications

Send targeted messages based on edit behavior:

• Edit reminder: "Your order ships in 4 hours. Want to add anything?"
• Addition confirmation: "Great choice! We've added [product] to your order"
• Cross-sell opportunity: "Customers who added [product] also love..."

Timing Intelligence

Yotpo SMS knows when to engage:

• Send before edit window closes
• Follow up after successful edits
• Re-engage customers who started but didn't complete edits
• Celebrate loyalty tier advances from additions

Real Results from Yotpo + Order Editing Merchants

Beauty Brand

A skincare company using the full Yotpo suite:

• 31% increase in review response rate
• $89,000 in additional revenue from edit reminder SMS
• 2.4x more loyalty points earned on edited orders
• Customer engagement increased across all channels

Fashion Retailer

An apparel brand with active loyalty program:

• 45% of loyalty members used order editing
• 23% higher AOV from loyalty edit incentives
• Review authenticity improved from accurate product matching
• SMS revenue increased by $156,000 annually

Health & Wellness Company

A supplements brand driving repeat purchases:

• Subscription-like behavior from edit encouragement
• 67% of first-time editors became repeat customers
• UGC volume increased by 34%
• Customer lifetime value up 18%

Integration Features

Data Shared with Yotpo

Order Editing Event	Yotpo Uses
Item Added	Award loyalty points, update review queue
Item Removed	Exclude from review requests
Variant Changed	Update review product targeting
Edit Completed	Trigger SMS confirmation, start review timer

Loyalty Point Triggers

Configure points for:

• Adding any item
• Adding high-value items
• Completing edits during promotions
• Adding subscription products
• Referring friends who edit orders

Implementation Guide

Setup Process

1. Connect Yotpo in Order Editing settings
2. Configure loyalty point rules for edit events
3. Create SMS flows for edit reminders
4. Adjust review timing based on edits
5. Launch and monitor engagement metrics

Recommended Flows

Edit Window Reminder (SMS)

"Hi [Name]! Your order ships tomorrow.

Add anything before it's too late → [edit link]
Earn 2X points on additions!"

Post-Edit Thank You (SMS)

"Great choice! We added [product] to your order.

You earned [X] bonus points! 🎉"

Review Request (Email)

Subject: How's your [final product list]?

Body: Review your complete order including the items you added...

Why Growth-Focused Brands Choose This Integration

"Order editing isn't just about customer service for us—it's a growth channel. With Yotpo integration, every edit becomes an opportunity for engagement, points, and reviews. Our most loyal customers are our most frequent editors."

— VP of Marketing, DTC Brand

Yotpo + Order Editing transforms post-purchase modifications into meaningful customer engagement.